Rocky rollers take the plunge

Jeremy Foley and co-driver Yuri Kouznetsov missed a turn during the Pikes Peak International Hill Climb, rolled their Mitsubishi about 10 times and lived to tell the tale.



More realistic than crash test dummies, and much better publicity. A viral marketing masterclass. Expect to see motor industry executives queuing up to push their products down mountains if Mitsubishi sales spike in Colorado.